What sport sponsorships do well? The ones that make sense. The ones where there is congruity between the sponsor/product (think Pirelli tires and F1 racing), and where the ad fits with its delivery so that it sticks in the mind of the consumer. Background: For non-soccer fans: Soccer is a game played to 90 minutes, but [...]
On December 2, 2010, FIFA will announce in what country the 2022 World Cup will be played. That’s of domestic interest for many reasons, including because the United States is one of the candidate countries. Today, CNN highlighted one of the other candidate countries: Japan. Japan’s bid includes the promise of technology enhancing the World [...]
In the recent World Cup game between Argentina and Mexico, video replay showed that Carlos Tevez, a forward for Argentina, was clearly offside when he scored the first goal in the game (Argentina eventually won 3-1). The replays in the stadium showed the error, and though those are not available for use by officials, they [...]
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