What sport sponsorships do well? The ones that make sense. The ones where there is congruity between the sponsor/product (think Pirelli tires and F1 racing), and where the ad fits with its delivery so that it sticks in the mind of the consumer. Background: For non-soccer fans: Soccer is a game played to 90 minutes, but [...]
Congresswoman Betty McCollum (D-Minn.) has introduced a bill designed to ban the military from spending money to sponsor NASCAR (HT: From the Marbles). Her chief of staff states, “The question is, why are taxpayer dollars being used to sponsor NASCAR race cars? We’ve got two wars going on. Can we afford it? This is not [...]
Many congratulations to everyone involved with bringing the Mark H. McCormack archives to the University of Massachusetts Amherst (especially the amazing Lisa Masteralexis). From today on, the sport management department now has McCormack’s name in its title. The massive archives of the father of sport marketing will be housed at UMass, and money was gifted [...]
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